Ziggurat made a video manifesto «Ziggurat. Odyssey's Way»

October 2, 2021

On October 2, the shooting of the video manifesto "Ziggurat. The Odyssey Way" in collaboration with the boutique creative agency Exalter and the famous director Aksinya Gogh. Ziggurat provocatively declares itself, identifying the brand concept with the quest of a modern Odyssey.

Ziggurat

The main character of the Ziggurat advertising campaign is the personification of a superman. Faced with challenges, the modern Odyssey only gets stronger and continues to go to his goal.

The mythological image of the Minotaur symbolizes challenges, risks, and struggle
Medusa as a symbol of movement and change

He lives by sensations, conquers new heights. Elevating himself to a new level and surrounding himself with people from the "closed club", Odysseus strives to look at ordinary things from such an angle that they become an object of art. However, the most important thing for him is not to be powerless before the insidious feeling of comfort, which inevitably leads to a loss of interest in life.