ZIGGURAT in the top three finalists of the WOW Awards

Video manifesto "ZIGGURAT. The Way of the modern Odyssey" in the genre of fashion video became a finalist of the prestigious award in the field of marketing and advertising WOW Awards 2022 in the nomination "Image video".

The idea of the video, directed and co-authored by Aksinya Gog, is based on the fact that ZIGGURAT stands apart from competitors in the real estate market. The company approaches the creation of each project as a creative act. The collective image of the ancient hero is placed in the center of the plot, as a reflection of ZIGGURAT. He turns every step into art, conquers new heights and goes his way like a modern Odyssey, overcoming obstacles and rising above boredom and routine.

The video shows two realities: objective — the main character at a party in an expensive space among the secular elite. And subjective — how the hero sees the essence of people. Subjective reality is demonstrated through mythological images that reflect the essence of each character's character. Thus, a subtle connection between the real and the mythological is demonstrated, revealing the essence of the Ziggurat brand.

In the finale, the viewer sees an allusion to Michelangelo's painting "The Creation of Adam" and the slogan "THE SKY IS NOT THE LIMIT" (from the English "Heaven is not the limit"), as the personification of man's desire for the divine and thirst for knowledge. Creative and production – advertising agency Exalter.